For a collaborative environment to produce meaningful results, it needs to move with common purpose toward a shared goal.

Mike Beach

Chief Executive Officer

Mike Beach is an award-winning creative strategist and co-founder of Cardwell Beach. He earned accolades at Cannes and won Effie Awards for his work on E*TRADE, which included several of the infamous E*TRADE baby TV ads and viral videos. In addition, he created dozens of print ads, product TV spots, marquees, and digital materials which helped position E*TRADE as the most groundbreaking brand in the financial services industry. He has led integrated campaigns for iconic brands including Pringles, Captain Morgan, The NFL and The Ad Council. His multi-disciplinary expertise spans concept development, creative direction, branding, and sales enablement. Mike has a love of the outdoors and extreme sports from kitesurfing to motocross to snowboarding.

Mark Cardwell

Chief Digital Officer

Mark Cardwell has demonstrated an uncommon level of talent in the digital realm and has proven himself as a pioneer. By the age of fourteen he was designing and developing websites. By eighteen, he was running his own e-commerce site when Nestle hired him to run their global intranet sites. He then spent several years developing trailblazing digital and integrated work for clients including: E*TRADE, TED, Def Jam and Eli Lilly as interactive designer and interactive art director for Fearless Concepts and Grey New York. Mark’s dedication to excellence drove him to co-found Cardwell Beach as its in-house Web guru and innovator. He is drawn to quality design and is an electric guitar enthusiast.

Brian Erickson

Chief Strategy Officer, Partner

Brian Erickson has been the head of business advisory and a partner at Cardwell Beach since 2010. Brian leads the sales and marketing teams and is responsible for developing the Cardwell Beach brand; he also cultivates strategic relationships with business partners. He has an extensive background in B2B marketing, having worked on campaigns for Philips, Speedtest.net, Samsung, and Facility Solutions Group. Before Cardwell Beach Brian co-founded Kicknote, a tech startup aggregating real-time information on over 15,000 musicians, which was acquired in 2010. Brian is an avid reader of psychology and shares Mark’s knowledge of guitars.

Monica Reccoppa

Chief Financial Officer

Monica Reccoppa’s financial and business acumen serves as an invaluable resource to Cardwell Beach clients. Earning a degree in Economics from Brown University, Monica went on to attain leadership positions with global players, from Supervisory Treasurer at JP Morgan to Operations Control/Assistant Vice President at Barclays. Monica’s entrepreneurial spirit led her to develop the MCR Personal Financial Organizer, a fiscal management tool supporting a range of clients including an entire team of corporate HR executives, a million dollar dental practice, and individual executives. In addition to serving as Finance Manager of Cardwell Beach, she is the proud mother of three: an eight year old daughter and four year old twins.

Matt Hansen

VP, Lead Strategist

As the Lead Strategist at Cardwell Beach, Matt is pivotal in guiding our creative teams to success. He expertly balances brand and client needs with pushing the boundaries of quality and strategic depth. Matt’s transition from an accomplished copywriter to a strategist is marked by his diverse experience, having written for major media like Tribune Publishing and innovative startups in various sectors.
Previously, Matt’s knack for narrative and detail was evident in his contributions to internal content and client projects, as well as in authoring a nationally-published book on senior care. Today, he combines this rich experience with strategic insight to ensure that every Cardwell Beach project not only aligns with our goals but sets new industry standards.

Doug Schommer

ECD, Art Direction

Doug Schommer leads creative projects for a variety of clients in retail, healthcare, B2B and education. Working with clients to reinvigorate their brand presence through art direction on a range of web, branding, print, experiential and video projects, Doug can be counted on to produce imaginative, on-point concepts and distill them into highly effective designs.

Doug has been putting his creative vision and conceptual thinking to work at leading advertising agencies across the country for more than 16 years, and has been the creative force behind numerous award-winning campaigns for an assortment of major brands, including E*Trade, Frontier Airlines, Pringles, Maalox, Captain Morgan, Crown Royal and Virginia Tourism.

Doug is an avid Harley Davidson rider, once refused repetitive calls from Tina Fey and often ponders on what appeared over Edison’s head when he invented the lightbulb.

Randy Simonian

VP of Client Satisfaction

Randy’s objective is helping our valued clients develop winning strategies that focus on growing their profitable revenue. He really likes asking the important questions that helps our team to quickly immerse ourselves into client brands and develop proactive ideas to help them engage, and convert, their most important audience(s). When he’s not focusing on innovative ideas for our clients, he enjoys cycling, woodworking, landscaping, new adventures and beach life.

Stephen Harman

Lead Developer

Stephen harnesses his diverse talents in front-end development to create stunning and effective designs for clients at Cardwell Beach. Prior to joining the Cardwell Beach team, Stephen worked as a front-end developer and entrepreneur, mastering skills including jQuery, JavaScript, HTML5, CSS3, Graphic Design, Magento, WordPress, PHP, and various PHP and JavaScript libraries.

Gabe Rosenn

Head of Video Production

Gabe Rosenn has produced, directed, filmed, and edited video content for a variety of clients in the music, beauty, and entertainment industries. Working with clients to bring their vision to life, he excels at creative solutions to marketing, delivering the highest-quality video content to clients and drawing from his unique background in independent film and documentary. 

Gabe has been producing stylized marketing videos for over 20 years and has worked with clients ranging from Blue Note Records, Converse, Indaba Music to NYX, BeautyTap and Hyundai; as well as directed two independent documentaries; Justice Bound (2022), and Hot Tubs (2012), that have garnered acclaim on the film festival circuit. He also edited the feature film, Eat, Drink, Laugh: The Story of the Comic Strip Live (2014), produced by Chris Rock, and worked for the New York Film Academy as a Digital Instructor.

Rosenn is also an accomplished blues guitarist as well and leads the band, the GR3, playing at clubs in LA. He graduated from Vassar College.