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Articles
Is Adversity the Business Model of the Future?
Traditionally, American culture has aspired towards the finer things in life, leisure time and luxury goods among them. But increasingly, basking in luxury is no longer top priority for a growing class of consumers. These happiness hunters are looking away from consumer goods and towards a less quantifiable asset: a sense of accomplishment from overcoming […]
Your Innovation Problems Start With Your Haircut
I should clarify something before we get started: I’m not talking about your actual haircut, which I’m sure is stylish. Instead, I’m talking about the experience of getting your hair cut—especially your interactions with the person who is doing the cutting. Let me explain. As a CMO and sales executive, I talk to people all […]
Companies Are The New Bloggers
Here at Cardwell Beach, we love user experience design. There’s a lot you can learn simply from reading the insights that UX designers gather, whether or not you’re designing a website or a mobile interface. (For example, good UX design emphasizes the essential business principle of putting the customer first.) But we’ve also noticed something […]
It’s the challenge that has riveted the business world: Apple has vowed to refuse the FBI’s requests to unlock an iPhone used by a perpetrator of a mass shooting on the grounds that doing so would endanger the privacy of all their iPhone customers. I sat down with Matt Hansen to talk over the implications […]
The Minification of Snack Foods: When Too Big Leads to Too Small
Portions have been a hang-up of eaters worldwide since the days of fairy tales, as many a kindergartner knows. In case you’ve forgotten, Goldilocks wanders into the Three Bears’ house and tests their porridge. One is “too hot”, one “too cold”, but the third is “just right.” Today, this same idea is actually used in […]
Q&A: Mark Cardwell and Dave Donars on the Magic of Analytics
I sat down with Dave Donars, Chief of Research at Cardwell Beach, who asked me some fundamental questions about analytics recently, a topic that we both are passionate about and have devoted considerable time to researching and understanding. Measuring statistics around traffic, usage, and interaction are key for so many businesses, but there are other […]
I continue my conversation with JJ Shebesta, the former head of video at The Onion, about the challenges facing publishers and media companies in an age of digital disruption, as well as the unique niche that The Onion fills in the media world. Podcast Transcription Matt Hansen: Thank you for listening. Welcome to Air Quotes, […]
How CMOs at Fortune 1000 Companies Can Adopt Start-Up Thinking
These days, it seems like everyone and their best friend are hard at work at their start-up. It’s become a nationwide trend, as coders, designers, and entrepreneurs join forces to bring their dreams to life. Many will fail, some will succeed, but along the way, they’ll learn some important lessons about leading teams, managing investors, […]
Inside A Creative Director's Mind: An Illustrated Guide
Taking a Break to Prepare for the Year Ahead
Pardon our absence today—we’re taking the first of our two annual off-site retreats, where we gather the Cardwell Beach team together for a day of conversations, thought, and contemplation as we enter a new year. How can we produce the highest quality work for our clients while ensuring the most efficient workflow? How can we […]
3 Content Marketing Trends Shaping 2016
Marketing using “content”—be it blogs, storytelling, visuals, or audio—is quickly becoming an industry-wide trend: roughly 70% of marketers surveyed in 2015 by the Content Marketing Institute reported having produced more content last year than the year before. Nearly 90% of the marketers surveyed said they were doing some type of content marketing overall, the Institute […]
This week, join me as I continue my conversation with JJ Shebesta, the former head of The Onion’s video department, as we talk about what’s in store for the legendary satirical newspaper. We dive into whether media and technology companies can co-exist, how staying nimble is key to success in the media world, and why […]
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